Does your challenge have to be 14 days long?
We have run challenges that are shorter (5-7 days) but this does not mean that the total content we offer is less.
Remember, the goals of the challenge is as follows:
- To present you as the expert
- Build a rapport and trust with your audience
- Shift someone's beliefs from "this won't work / I've tried stuff like this before" to "actually, I've never thought about it in this way, this seems like a good fit for me".
- Give your audience value and "a result" for free.
This requires a certain amount of "time under tension" with your content and exposure to you and your brand.
If we evaluate a 7 day challenge vs a 14 day challenge, there are pros and cons of each and while we recommend 14 days as standard, there's no one size fits all answer here.
14 days
Pros:
- Lots of time to build trust and rapport
- Often can provide a lot of value
- Offers those who fall behind / those who are busy a chance to catch up
- Generally easier to convert a sale if your brand is new and you don't have an existing audience.
Cons:
- 14 days is a long time, sometimes people can disengage if the content isn't applicable and engaging.
- More videos and content to create.
- Can create a long cash conversion cycle one you start running paid ads although at this point we'll generally look to automate and evergreen the process or shorten the challenge if it's to be run live every time.
7 Days
Pros
- Shorter time to hold attention.
- Shorter time to make a sale / recoup ad investment.
Cons
- Harder to achieve a result for your clients
- More work to establish trust
- Often requires longer videos to achieve the same result
- Often leads to prospects complaining that they've fallen behind and asking for access to content the following week.
Our recommendation is to run the challenge as 14 days the first time you do it and then evaluate what is happening. You can always combine the modules and cover the same material in shorter time.
Does this answer your question?
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